O–1 UX/UI Design Leader, at your service.
Now heading up design at Airblox • ex-Adobe • ex-dscout GenAI team




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My design work
Mostly 0-1 design for startups, incubator teams, and enterprise level companies.
Coming soon
Airblox RFP, next-gen air cargo procurement tool
Coming soon
Airblox RFQ, an AI-powered CRM with live bidding
Coming soon
Aviator Arcade, a DeFi gaming arcade
Coming soon
Aviator SkyBridge, for DeFi asset transfer
The Scout Marketplace, ML-powered talent market
Total Rewards, an internal employee portal
The Sympathy Fund, crowdfunding for afterlife events

Lightcast Generative AI Product Strategy
Expertise across the full <Design Thinking> spectrum
I specialize in 0-to-1 product design for startups and incubators, as well as guiding businesses through the shift to a Generative AI + UX framework. My process spans the gamut, from user research and product innovation to prototyping and testing.
UX/UI Design
Generative AI
User Research
Atomic Design Systems
Conversion Rate Optimization (CRO)
Data Visualization
Machine Learning UX
Psychological Principles
Information Architecture
0-to-1 Design
Brand Strategy
Heuristic Evaluations
Design Thinking
Storytelling
Team Building
Microcopy
User Testing
Journey Mapping
I distill complexity into a simple <UX vision>...
I specialize in untangling complex systems—analyzing existing problem spaces, conducting user research, and synthesizing chaos into themes that create a cohesive future UX vision. As a UX architect, I strive to mirror the way users think in the information architecture of the product.


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... and then I translate findings into <modern UIs> that convert.
I create prototypes that translate user mental models into visual designs that achieve business objectives.



<Testimonials> from former leaders & peers 🙌

Johan Bilean
CTO, Google, ex-Aquent

Caleb Smith
Product Manager, Lightcast

Jeffrey Simmons
Director of Product, Lightcast, ex-Aquent

Dana Athra
Marketing Specialist, Aronson

Matt Pozos
COO, Aquent

Chris Annase
COO, OrgHunter / The Sympathy Fund
AI + UX: Sign up for the pre-release of my book "Intelligent Design".
In this book you will learn the four core themes of AI+UX, practical implementation, and how to identify the AI paradigm shift in your industry.

"A product's success depends largely on the degree to which the information architecture matches the way its users think."
Working across 14 industries and counting
Cryptocurrency
Air cargo
DeFi gaming
Automotive
Investing
Recruiting & talent
Crowdfunding
eCommerce
Fitness
Music
Education
Food & diet
End-of-life
Data & analytics
Let's create something extraordinary together.
Whether you want to connect on a job opening, discuss your project, or just want to talk design, I'm always open to connecting with likeminded individuals.